Ulta AI launches on Ulta.com via Gemini; UCP-enabled agentic checkout goes live inside Google AI Mode and the Gemini app for Ulta products.
Google Cloud Press Corner— A weekly publication —
Live deployments at retailers — Walmart's agent-shopping pilot, Mastercard's confirmed three EU pilots, Shopify's agent-checkout integration on Plus plans. Conversion lift on agent-driven sessions is reportedly real, but dispute volume runs higher than expected.
Ulta AI launches on Ulta.com via Gemini; UCP-enabled agentic checkout goes live inside Google AI Mode and the Gemini app for Ulta products.
Google Cloud Press CornerWalmart reports ChatGPT Instant Checkout achieved 1.18% conversion vs ~3.5% on Walmart.com; company pivots to embedding its Sparky agent inside ChatGPT instead.
Search Engine LandFirst fully authenticated AI-agent payment executed within Santander's regulated banking infrastructure via Mastercard Agent Pay in a controlled production test.
Mastercard NewsroomCBA and Westpac cards complete Australia's first fully authenticated agentic payments via Mastercard Agent Pay using Maincode's Matilda LLM in a controlled test.
Mastercard Newsroom50+ Rufus enhancements include autonomous auto-buy at target price for US Prime members; 250 million customers used Rufus in 2025, up 149% year-over-year.
About AmazonUS customers can purchase Walmart and Sam's Club products directly inside ChatGPT via Instant Checkout; Stripe powers payment processing.
Walmart Corporate